Go Beyond The Business Plan with Clarity, Energy, Courage, Productivity, and Influence to Execute


We offer on-going advisory consulting engagement and one time workshops to help START UPS get CLARITY OF PURPOSE. SET DIRECTION. and then EXECUTE CONSISTENTLY. Is it critical for success of any START UP, to have engaged Leaders and Team Members. Performance evaluations and stock agreements are not enough to engage Leaders and Teams with what matters most to the success of the organization and the individual. CEO For Life START UPS is focused on delivering CLARITY OF PURPOSE, SETTING DIRECTION, and CONSISTENT EXECUTION.

Forbes, Inc highlights the top three reason why businesses fail as 1. Market Demands, 2. Run out of Cash and 3. Management Team. Lack of motivation. Expertise. NO Common vision.

For Start Ups to succeed there must be an embrace of a common vision. Then connection of organizational vision to the individual's vision. This is critical for Founders to remain focused and team building.  Attracting and retaining talent goes beyond the perfromance appraisal or stock agreements. Alignment in the organization is key to sustainable results.


  • Increased Clarity
  • Increased Engagement
  • Recruiting Differentiation
  • Supplement Succession Planning

Often it is difficult to lead beyond the day or the quarter results. Building the plane and flying at the same time, requires CLARITY, ENERGY, COURAGE, PRODUCTIVITY, and INFLUENCE. What is being done to understand and engage the Leader in all three areas as a professional, a person and team member?


  • Increase HIGH Performance Skills of Clarity, Energy, Courage, Productivity, and Influence.
  • Clear Path to Success
  • Better Performing Teams
  • Organizational Alignment

Team Members are the horsepower behind any success. It is critical to not only recruit and maintain good talent, but also ensure alignment and engagement.  Aligning performance management systems with Team Members vision, values, and goals is necessary to engage the talent to the fullest.


  • Aligned Goals for Team Members
  • Higher Levels of Performance
  • Better Performing Teams
  • Organizational Alignment

CEO For Life START UPS Advisory Coaching

We have been in the trenches and still enjoy it everyday. We know what it is like to build the airplane while flying it. Beyond the pitch deck and business plan, there are skills necessary around Clarity, Energy, Courage, Productivity and Influence required for success. We have designed (3) three partnering options for START UPS that inject this High Performance framework for organization, leaders and teams. We bring a 26 year track record for results in a combination of talents and tools to drive better perfromance.



12 Hours

Designed for beginning stage companies around
purpose, direction, alignment of founders, business planning, pitch deck preparation, and more.

  • Team Professional Strategic Planning Workshop (Clarity, Energy, Courage, Productivity, and Influence)
  • Leadership Debrief


Schedule Discovery Call



30 Hours

Designed for organizations that want all that FOUNDING offers and Implementation advisory assistance.

  • Team Professional Strategic Planning Workshop and Strength Assessment
  • Leadership Debrief
  • Weekly Accountability 1 Hr Advisory Consult ( For 90 Day period - 12 Hrs)
  • 6 Hr Hiring Advisory
Schedule Discovery call

Retained Strategic Partner



Designed for an ongoing advisory relationship focusing on professional strategic planning, leadership development, strategic Human Resources planning and execution.

  • All that the FOUNDING Offers
  • 360 Degree Assessment for leaders and performance planning consults
  • Monthly Leadership performance workshops (Topics around Clarity, Productivity, Energy, Courage, and Influence)
  • Total of 80 Hrs Advisory
Schedule Discovery Call

More About The CEO For Life START UPS Workshop

As a part of FOUNDING and GROWTH, we execute the CEO For Life START UPS Workshop. This is a group session designed to enhance the Performance Evaluation process by allowing Leaders and Team Members to define their vision, values, and goals both professionally and personally. By using a Personal Strategic Plan and including High Perfromance Habits, Leaders and Teams align what matters to them with their role in the success of the organization. Below is an overview of the CEO For Life SIX (6) CORE Topics delivered in CEO For Life TEAMS.

The goal of this Focal Points is to discover where you currently focus your attention, what level of agency or control you currently feel in your life, and what habits help you perform at your highest level and which ones hinder you from reaching high performance. 

The goal of this session is to understand where you have strengths and gaps in the amount of clarity you experience in  life. We work to create a clear vision of your best self. To do so, we define who you want to be, how you want to interact with others, and what life principles and practices will make you most successful. This gives you immediate, behavioral-driven clarity and intentionality so you move forward more quickly.

In this session our goal is to understand how much energy you have each day and how to amplify it to higher levels so you have the vibrancy and stamina needed to achieve your goals and live a fully charged life. We strive to find ways for you to gain immediate improvements in the energy you feel and generate daily.

The goal of this session is to discuss where you feel you’ve been confident and courageous in life and in what situations you might be holding back or backing down. You receive insights and tools to help you gain confidence, decisiveness, and momentum.

The goal of this session is to see how productive and effective you feel in life and work and to give you a set of tools and concepts to help you quickly and easily improve those areas. The focus is on helping you immediately become more effective and productive every day.

The goal of this session is to gauge how influential you’ve felt in your relationships and career. You'll receive a few tools and learn concepts that will raise your level of action and immediately help you become more influential in your relationships and career.

High Performance Pillars

What to Expect from CEO For Life START UPS Workshop

Over the course of workshop, CEO For Life TEAMS explores proven habits and processes to reach heightened and sustained levels of professional performance and personal potential.

As a Certified High Performance Coach, I work with participants in five key area:

  1. Clarity
  2. Energy
  3. Courage
  4. Productivity
  5. Influence

The most successful people in every area of life and work have developed a command of these five areas.

To reinforce this level of High Performance, our workshop delivers an actionable plan with the key areas of:

  • Vision
  • Motivational Values
  • Goals and Metrics
  • Strengths
  • People

The workshop is conducted in person or remotely.

After each workshop session, participants receive a worksheet that helps them take the concepts learned to a deeper level and provides frameworks and tools they can put to use immediately.

Participants also receive a recording of each session (placed in a private DropBox) and a follow-up document that highlights the major insights, accomplishments, and commitments from each session.

Sessions are an 2 hours long and cover one module of the CEO For Life TEAMS curriculum. Each session builds on the previous ones. 

What Does A Professional Strategic Plan Look Like?

Does a Leader's or Team Member's professional and personal goals align with the perfromance of the organization? How do you know?You can find out from using a Personal Strategic Plan (PSP) for Leaders and Team members. The PSP consist of a personal Vision statement, Motivating Values, Set of 90 Day Goals, Success Measurements for the goals, Strengths Assessment, High Perfromance Habits necessary to achieve more, and the people who will help achieve success.

Download Coaching Resume



-Robert Lee Barber

The perfect culmination of Fortune 100 Exec experience and training, Business owner, Author, Father, Husband, and more to be your professional speaker on several business topics, coach and develop, author excellent material, and personal development topics. I have lived it. Not just read about business and personal development. Have been at the mountain top and in the deepest valley of survival.

Most recently as an operating principle for our Luxury Residential and Commercial Investment teams - an Affiliate of Christie's International Real Estate, I strive to ensure my clients receive premier real estate consulting, strategizing and marketing from the moment they walk in the door.

I came to real estate from a decade long career with Florida Power & Light, Inc where I held many positions of increasing responsibility during my tenure. When I decided to leave FPL to pursue a career in real estate, I was Director of Human Resources with responsibility for over 1000 employees in 26 states.

Since entering real estate in 2006, I have completed several commercial and residential transactions totaling more than $Hundreds of million dollars and gained the designation of CCIM. During that time, I also help build the firm into the leading full service real estate company with $917mm. In 2019 sales and the number one auction company in Florida. With over a decade of experience with Fortune 150 corporations overseeing HR in 26 states for 4000 employees, I am confident in my ability to deliver the highest level of service to my clients in many areas.

Connect with me if:
Grow your business and personal development.

What Makes CEO For Life START UPS Workshop Different?

A few things make CEO For Life TEAMS and Certified High Performance Coaching different from other types of perfromance advancement.
Most coaching workshops have no curriculum and, therefore, little hope of value.
CEO For Life START UPS and Certified High Performance Coaching uses a proven, results-oriented, research-based curriculum; therefore, value is built into the program.
Most other coaching programs offer unclear outcomes.
CEO For Life START UPS combined with Certified High Performance Coaching offers a clear outcome—high performance. Based on an actionable plan with today results.
Most other coaching programs are listening based.
CEO For Life START UPS and Certified High Performance Coaching is challenge based.
Most other coaching programs are client driven.
CEO For Life START UPS and Certified High Performance Coaching is curriculum driven; each session includes training and education as well as coaching directed at achieving a specific goal.


Higher Levels of Performance with CEO For Life TEAMS


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