Train them well enough to leave and treat them well enough to want to stay. Developing LEADERS that think like CEOs. 


People join great organizations but leave bad leaders and dysfunctional teams. Train your people well enough to leave and treat them well enough to want to stay. Do you want more engaged Leaders and Team Members? Of course you do. We focus on two areas with our training and development programs. 1. Developing Emerging Leaders and 2. Employee Engagement for their teams. and 3. 10x For Leaders.

Organizations in today's competitive environment need to retain and compete for the best talent. A critical part of the attract and retain is to know your people beyond the perfromance appraisal and ensure leaders are exceptional. Alignment in the organization is key to sustainable results. Our framework of focusing on exceptional leaders and employee engagement delivers retention and attraction. 


  • Increased Retention
  • Increased Engagement
  • Recruiting Differentiation
  • Supplement Succession Planning

CEO For Life Emerging Leader Development Program 

High Performing Individual contributors are often promoted quickly without a lot of thought to complexities of leading or process to ensure a successful transition. Our framework provides leaders with Clarity of purpose, a process to set direction and tactics for consistent execution as a leader.


  • Successful Transition to Leader
  • Clear Path to Continued Success
  • Better Performing Teams
  • Organizational Alignment

Below is more information about how CEO For Life Emerging Leader Development Program raises the level of leaders, increases retention, and recruiting.

CEO For Life TEAMS Workshop

Team Members are the horsepower behind any organization’s success. It is critical to not only recruit, but grow good talent through engagement. This comes from organizational alignment and engagement. Alignment comes with ensuring expectations match performance management systems and the individual team member goals. Growth comes from providing opportunities to develop strengths. 

The CEO For Life TEAMS workshop  combines 1. Existing Performance management systems 2. A Team Member’s career goals/vision, what motivates, what they value, their individual career/role goals and 3. A compliment of High Performance habits of Clarity, Energy, Courage, Productivity, and Influence. 


  • Aligned Goals for Team Members
  • Higher Levels of Performance
  • Better Performing Teams
  • Organizational Alignment

Below is more information about how CEO For TEAMS workshop takes the employee relationship beyond the Performance Systems to real connection.

Training Product 1: CEO For Life Emerging Leader Program.

Do you have a plan in place for those first time leaders/managers?

We offer an Emerging Leadership Development Program specifically designed for new team leaders and managers.  We deliver an onsite and/or virtual program designed to focus on Clarity of Purpose, Setting Team Direction, Consistent Execution, Connection, Compliance, and Go. Giving new leaders the skills necessary to grow into high performing leaders.

Download Overview

Training Product 1: CEO For Life Emerging Leader Program

The Emerging Leader Program can be custom designed to match company culture, roles, and industry. Train the trainer is available.

It is easier to manage individual work than being accountable for 5-10 others. Emerging Leaders/First-time managers are faced with starting to manage his/her team members and  also ensuring individual deliverables. The role switch can be painful and often people only learn when it was too late!

Managerial roles face various challenges like conflict management, managing co-workers, providing feedback and coaching, compliance responsibilities, etc. They were promoted for their own individual performance, but that will not be the case once they transition to a managerial role.

The CFL Academy EMERGING LEADER training course will equip emerging leaders with the latest managerial and technical know-how to manage working teams effectively. After attending this comprehensive management training, they will be able to implement the managerial models and transition into the new role more effectively.

Course Objectives

Upon completing this Emerging Leader course, participants shall be able to:

  • Better manage the switch to a manager
  • Set expectations as required by the organisation
  • Become aware of the team to manage
  • Motivate the team under the management
  • Set clear goals
  • Manage conflicts arising in the team or outside the team
  • Delegate effectively
  • Realise the importance of communication
  • Identify and manage stakeholders
  • Coach team members
  • Share a common vision with the team

This course shall comprise of the following training methods:

  • Live In Person Lead (Train the Trainer)
  • Interactive Sessions and Lectures
  • Presentations
  • Group Discussions / Role Plays
  • Peer Learning

Cost Of Not Training Leaders

  1. Employee turnover.  Poor leadership is responsible for up to 30% of the reasons why people leave their organizations according to exit interviews conducted by The Saratoga Institute. SHRM studies show turnover costs are approximately 3-6 months of an employee's salary.
  2. Customer turnover. Poor leadership negatively impacts employee satisfaction, which in turn negatively impacts customer satisfaction and retention. Research published in Harvard Business Review calculated that every 5 point change in employee satisfaction scores caused a 1.3 point change in customer satisfaction scores.
  3. Employee productivity.  Poor leadership leads to poor employee productivity.  Research from Blanchard shows that direct report productivity can be improved 5-12% through better management practices.  

Training Product 2: CEO For Life CONNECT for Teams

CEO For Life CONNECT for Teams Deliverable

Employee engagement requires going beyond the performance appraisal to connect with the company, leaders, peers, and career. CEO For Life CONNECT for Teams delivers a professional strategic plan for each team member that connects their role, career and growth to company vision and team goals. 

Download Example Workshop Work Product

Training Product 2: CEO For Life CONNECT for Teams

Training LEADERS is not enough. CEO For Life CONNECT for Teams is a workshop designed to create high levels of EMPLOYEE ENGAGEMENT for teams. The workshop is delivered in a defined project arrangement specific for each organization’s needs. Partnering with Human Resources to meet the specific goals of the organization. The four areas are designed to CONNECT teams to Company, Leaders, Peers, and Career. The online and live hybrid workshop includes the topics of High Performance Habits and alignment of career goals and current team member role. Core topics include:

The goal of this Focal Points is to discover where team members are currently focusing their attention, what level of agency or control they currently feel in life, and what habits help them perform at the highest level and which ones hinder them from reaching high performance. Combined with clear career goals.

The goal of this session is to understand where team members have strengths and gaps in the amount of clarity they experience in  work and life. We work to create a clear vision of the best career vision To do so, we define who team members want to be, how they want to interact with others, and what life principles and practices will make them most successful. This gives immediate, behavioral-driven clarity and intentionality so they move forward more quickly and confidently in their career/role.

In this session our goal is to understand how much energy team members have each day and how to amplify it to higher levels so they have the vibrancy and stamina needed to achieve the goals and live a fully charged life and career. We strive to find ways for team members to gain immediate improvements in the energy they feel and generate daily. We also combine ensuring clear goals are set around career and role.

The goal of this session is to discuss where team members feel they’ve been confident and courageous in career and in what situations they might be holding back or backing down. They receive insights and tools to help them gain confidence, decisiveness, and momentum. Along with the goals, it is critical to have good measuring skills for success.

The goal of this session is to see how productive and effective team members feel in role and work and to give them a set of tools and concepts to help quickly and easily improve those areas. The focus is on helping them immediately become more effective and productive every day.

The goal of this session is to gauge how influential team members felt in their relationships and career. They will receive a few tools and learn concepts that will raise their level of action and immediately help them become more influential in their relationships and career.

Cost Of Dysfunctional Teams

  1. Unhealthy Conflict: Lack of trust and honesty, personal agendas trump team goals and the experience of having conflict is time consuming, painful and pointless. Leads to emotional poor decisions.

    2. Reduced Productivity: Redoing work because of the wrong decisions being made in the first place, duplication of work because people aren’t communicating, and procrastination through fear of judgement for getting it wrong and making a mistake.

    3. Poor Judgement: It’s difficult to quantify the financial cost of poor decision making, but some studies claim this to be between 75% and 200% of  that team manager’s annual salary.

    4. Low Employee Engagement: Low morale meaning the confidence, enthusiasm, and discipline of a person or group at a particular time. 

    5. Sickness & Absentee: Easy to quantify as a serious cost.

    6. Turnover of Team Members: 3-6 Months an employees salary

Go Beyond The Performance Appraisal For Employee Engagement

CEO For Life CONNECT for Teams  delivers proven habits and processes to reach heightened and sustained levels of professional performance and personal potential. It is a hybrid workshop combing both online and live learning. The workshop delivers a Professional Strategic Plan for team members to directly connect their role with company/team vision and goals. A deeper connection between each employee's career and role goals to company vision and teams goals leads to higher levels of employee engagement.

As a Certified High Performance Coach, We work with teams in five key area to connect deeper to the company, leaders, peers and career:

  1. Clarity
  2. Energy
  3. Courage
  4. Productivity
  5. Influence

The most successful people in every area of life and work have developed a command of these five areas.

To reinforce this level of High Performance, we deliver actionable planning with the key areas of:

  • Vision
  • Motivational Values
  • Goals and Metrics
  • Strengths
  • People

Consulting and workshops are conducted in person or remotely.


The Importance For Any Organization of CEO For Life CONNECT for Teams

An organization is only as good as the gravity of their people. “People gravity” is a force people, teams, leaders exude on an organization. The gravity of each person, team, and leader either pulls the organization forward or drags it down. A person’s gravity comes from not only their perfromance and execution, but also their alignment with the organization as it relates to the person’s career vision. 

The goals of CEO For Life TEAMS is to complement perfromance management systems with a process to match a persons professional goals with the organizations and providing High Perfromance habits to support.

Not everyone is motivated by the same things. Performance management systems fail to engage a person, team or leaders on a level that leads leads to more retention, more engagement, and a more competitive place for attraction of talent in the market place.

In 2006, my team, leaders and organization failed to retain me because they did not have a process to align the organization with my career vision, values, goals, and trajectory professionally and personally. It is important to know that I worked at one of the most admired organizations in the word from a people perspective, talent perspective, technical perspective, and quality perspective. There was process for everything, there was culture discussion to the moon, but it never made it to the performance systems. The organization failed to understand my career vision and goals and lost me. I persued my vision on my own, because I felt there was no other option.

CEO For Life TEAMS goal is help you compliment perfromance management systems with a process to further understand the individual’s career vision professionally and personally along with the supporting High Perfromance habits of Clarity, Energy, Courage, Productivity and Influence. 

Organizational leaders already have a feeling that they don’t fully understand top talent’s professional and personal career vision, because there has not been a process to ask. Most organizations do not want to face having to do something with that knowledge. CEO For Life TEAMS is a process to bring personal and professional career vision and goals to light and then places the responsibility on the individual to engage their organization to fulfill creating a gravity that propels the organization and removes the drag.

Training Product 3: CEO For Life 10X For Leaders

CEO For Life 10X for Leaders accelerates the basics for leaders.

The number one reason employees leave a great company is a poor leader. CEO For Life 10X for Leaders delivers 10 core trainings for leaders to set them up for success. Investing in the leaders is the best return on investment a company can make.

Download 10X for Leaders Overview

Training Product 3: CEO For Life 10X For Leaders

A team members performance and retention is directly tied to how good is their leadership. Investing in leader development is investing in the success of the company. CEO For Life 10X for Leaders is a set of trainings designed to create high levels of EMPLOYEE ENGAGEMENT for teams and higher performing teams. We have identified the top 10 success factors for high performing leaders and packed them into trainings. The set of 10 trainings are delivered in a defined project arrangement specific for each organization’s needs. Partnering with Human Resources to meet the specific goals of the organization. The online and live hybrid trainings include the Core topics:

Communication is a key skill for leaders and its something that sets them apart from followers. To communicate well, one must share new knowledge with a broad set of audience. Listening to others is also important as it allows leaders to understand their perspective. A leader’s success depends on his or her relationships as trust and loyalty are important components of any business’ success. Whether it’s about the problem-solving for team members’ concerns, feedback, or new ideas, effectively listening to them can help leaders open their minds and fully understand their perspectives.

Being a leader means that you're under a lot of pressure. From making decisions, to motivating your team and overcoming any crises, you're constantly being pressured. Teaching people how to lead effectively under pressure will help them have the mental and emotional strength they need to succeed.

One essential leadership topic that training managers should really focus on is time management. Leaders, whether we like it or not, usually have too many things to deal with or worry about. By initiating this training topic, you can help them work smarter instead of harder. The idea is to teach them how to be more effective in their work and learn how to prioritize what needs to get done in less time for maximum productivity.

Quite often, leaders encounter conflicts in team members. When it comes to these situations, fear should not be your first reaction as both sides can have a fair opinion and perspective. Conflict resolution training is the way to deal with these types of issues. This skill takes time to learn, but it's worth the effort since if you master conflict resolution skills, you will be able to grow stronger relationships among members of your team.

You should make it a priority to teach your leadership skills to ensure that you have teams that are passionate and committed to their jobs so they can give their best, all the time. Besides that, when employees are engaged it leads to work satisfaction and better interpersonal skills. When you have happy employees who enjoy their work for long periods, then the company can benefit from numerous things in the workplace.

Motivating your employees is an important aspect of getting good results. The way to do this is by training them how to be a good team leader and motivator. You should schedule time for a training session with all the managers and leaders in the organization to get their knowledge up to date on this topic.

Feedback is an essential part of competent leadership. Without feedback, performance will stall and the success of the organization will be in doubt. Feedback establishes healthy team relationships, because it motivates employees to follow their leader and do great work without a hint of doubt as to how they’re doing.

In leadership training, delegation is an important function to include because it will help leaders accomplish more things faster and make a big impact. They can delegate tasks you to the right person, have them complete the job, and then verify the quality of their work. It also fosters engagement among team members, as people know they are valued if they are given responsibility and authority over their own tasks. Leaders should follow John C. Maxwell’s advice by realizing that if they want to try do a few small things already, they should do them themselves. However, if they want to accomplish great things and make a big impact on the organization, delegation is essential for creating quality projects in minimal time.

Leadership can be one of the key challenges that organizations face. Developing leadership skills by recognizing different types will help you create your own leadership style, identify strengths and weaknesses, and find solutions that work for you.

Diversity and inclusion are important differentiating factors. In order to create stronger teams, leaders should be able to offer a diverse and inclusive environment across many factors. Raising awareness of diversity and inclusion will help to combat stereotypes, discrimination, and unconscious bias.

Download Coaching Resume



-Robert Lee Barber

The perfect culmination of Fortune 100 Exec experience and training, Business owner, Author, Father, Husband, and more to be your professional speaker on several business topics, coach and develop, author excellent material, and personal development topics. I have lived it. Not just read about business and personal development. Have been at the mountain top and in the deepest valley of survival.

Most recently as an operating principle for our Luxury Residential and Commercial Investment teams - an Affiliate of Christie's International Real Estate, I strive to ensure my clients receive premier real estate consulting, strategizing and marketing from the moment they walk in the door.

I came to real estate from a decade long career with Florida Power & Light, Inc where I held many positions of increasing responsibility during my tenure. When I decided to leave FPL to pursue a career in real estate, I was Director of Human Resources with responsibility for over 1000 employees in 26 states.

Since entering real estate in 2006, I have completed several commercial and residential transactions totaling more than $Hundreds of million dollars and gained the designation of CCIM. During that time, I also help build the firm into the leading full service real estate company with $917mm. In 2019 sales and the number one auction company in Florida. With over a decade of experience with Fortune 150 corporations overseeing HR in 26 states for 4000 employees, I am confident in my ability to deliver the highest level of service to my clients in many areas.

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Grow your business and personal development.


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